5 Key Elements Of Copywriting by Zama Zincume
Eish! How can one write about copywriting on Valentines Day? Is this not the day of sharing love, gifts and presents? is there anything on copywriting related to love and romance?
Everything.
Successful copywriting I’ve seen is romantic. It draws the one to be romanced closer, getting attention, and caressing one through promises and pictures. Is there any love there? Yes off course. Draw him/her closer even to your bedroom where you give proof and an offer not to be forgotten.
In your romancing you’ve to look at 5 key elements of copywriting.
1. Seductive Headlines
The best headlines that can assist you in grabbing attention in wooing your lover are those looking like news and not salesy. They must be short and concise, filled with curiosity and benefit. You’re talking emotions here. If you go the logic root you’ll lose him/her immediately. This means that you’ve to grab attention right at the beginning with emotions and eternal promises. It’s up to them to justify it logically.
2. What is Your Proof?
The world is outright untrustworthy. People come with sheepskins whilst they are wolves waiting to pounce on you. Likewise people don’t believe in you online. You’ve to prove yourself…through testimonials, statistics, quotes, reviews and background. Can I see your picture please? Are you a real person that I can love?
3. Do you have a story….an emotionally grabbing story?
Is there anything in your romancing that can “put me in”…grabbing my attention so as to listen to what you’re saying? Play the game of emotional roullette.
4. Bullets
People you’re dealing with are busy. Theree are many voices calling them…you need to be quick in your conversation. You’ll achieve that in your copy by using bullets, so that they can scheme through in see what you’re talking about. Are they going to benefit anything in what you’re saying? Your copy should be scannable.
5. Adding some elements
You’ve achieved his/her attention. The inner cry is…I still need more. therefore, give your product details, bonuses, guarantee. is there an easy way to order? Push scarcity…I’m out of this bedroom now. How much is your product’s worth to them.
Follow these 5 key elements in your romantic cruise of copywriting.
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