9 Steps To Information Product Marketing In South Africa by Zama Zincume
In South Africa there’s been a few information marketers in a growing internet audience of more than 4,9 million people. Marketers like Dr. Hannes Dreyer, Jacques de Villiers and many others have become successful in this field. However, you should remember that for every success, effort and hard work is needed.
The following are the nine steps to information marketing in South Africa, that if you focus on will prove successful to you.
- Identify the market or niche you are targetting. List all those things you are passionate about. Look at what people (your market) are searching for. Always micro-niche your market, don’t be too broad and/or too narrow.
- Write the copy of your of your product or service. This will give you an outline of what your product will be like. Writing your copy first will also highlightr the benefits for your prospects and customers.
- Choose and buy your domain name. Your copy is ready, and you know the products benefit and what it is. Then choose a domain name that will be descriptive of your website topic and it must be benefit driven. If at all possible, include your main keyword. Your domain name should be easy to spell and easy to remember.
- Set up a website. In this country there are many good website designers, however, it is important to be able to put up your wbsite yourself. There are many resources to do that. You can use WordPress or other program.
- Add an Opt-In form to your site. In information marketing building relationship is very important. Give a free newsletter, special report or an ebook. Chris Anderson in his book, “Free” explains this concept of giving stuff free in detail. You can go to www.zamawebsolutions.com for an effective system in adding an opt-in form.
- Always offer a freebie.Drive traffic to your website. There are a variety of ways of driving traffic to your website both online and offline. As a newbie in info marketing you can use free traffic, by writing articles and visting your niche market forums. You can submit your articles to www.EzineArticles.com.
- Convert and follow up people that visit your site. If they’re not buying they’ll opt-in for your list. This will enable you to do a follow up on your developed list.
- Start making sales. You can do this by making those customers who have bought from you to buy again and again.
Follow these steps and you are on a path of success. Always remember this is not a lotto, you have to stick to your system for the long haul.
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